A Top of the Line Brand Name Comes to Housewares

Clipper Corporation, like the clipper ships from which it derives its name, is a company ahead of its time. Clipper has established a reputation for success and marketing creativity over the last twenty years. It was no surprise then that Viking, the manufacturer and marketer of premier kitchen appliances worldwide, chose Clipper Corporation to develop and launch a top-tier kitchenware program under the Viking brand.

Founded in 1994 by award-winning entrepreneur Lina Hu, Clipper is recognized as a leading global distributor and supplier of professional kitchen accessories and restaurant supplies for national and global chains, including Capital Grille, Denny’s, Yum Brands, Darden Restaurants, UPS, California Pizza Kitchen, TGI Fridays among others. The company serves clients throughout North America, Asia, Australia, New Zealand, Canada, Europe, Latin America and the Middle East.

Clipper will be the sole manufacturer and distributer of the new Viking Culinary collection, including cookware made in the USA. Because of its innovative and imaginative approach to marketing and its high standards of excellence, Clipper is determined to make Viking Culinary the necessary ingredient for the “at-home-chef” to achieve professional epicurean creations.

To pilot this bold undertaking into domestic retail sales, Clipper has appointed Jeff Malkasian – a highly respected veteran with over twenty years of experience in the specialty gourmet and housewares industry – as Executive Vice President of Consumer Packaged Goods. Leading this newly established division for Clipper Corporation, Jeff will oversee the development and launch of the Viking Culinary program which will encompass cookware, cutlery, tableware, barbecue tools, cutting boards and other non-electric kitchenware.

“Our plan is to build Viking Culinary into a significant top-of-the line consumer brand on the international market. We want this to be the preferred brand for retailers and their customers,” explains Jeff. “Maintaining the image and quality that the world has come to associate with the Viking brand is our ultimate goal.”

Viking Culinary will make its debut at the 2014 International Home and Housewares Show in Chicago, March 15th to 18th, at McCormick Place, booth S-4420.