A survey conducted for Clipper Corporation by Decision Research, Inc. about crew uniforms shows cleanliness ranking highest among factors considered important to customers of quick-service restaurants (QSR).
The study was commissioned for Clipper, a leading global designer, manufacturer and distributor of supplies and uniforms to market-leading companies such as Burger King Corporation, The Home Depot, Denny’s Restaurants, Target, and Olive Garden. "While uniforms are obviously an important extension of any restaurant's brand, this study reveals non-cost related benefits to stain-friendly and easy care crew uniforms," stated Clipper CEO and Founder Lina Hu.
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